Food4City
Food 4 NYC is an initiative that seeks to increase awareness, accessibility, and inspire action for citizens of the NYC metro region to eat healthier by providing targeted information about where to access healthy food specific to where citizens live in the five boroughs.
The problem
Citizens of NY metro area lack holistic awareness of information pertaining to healthy eating and shopping options.
The solution
Food 4 NYC mobile app will be the central resource designed to aggregate information from existing data sets and health apps to empower healthy living. It'll be the ONE resource where information about urban/community farms, farmers markets, co-ops, and CSA’s are located.
Food4City's mission is to cultivate awareness through targeted education and mobile technology to amplify access to healthy eating, living and well-being in a fun engaging manner.
NYC already has a coalition of city organizations working to increase awareness and enhance accessibility to healthy food through the NYC Food initiative. The challenge is that much of the information is buried in the NYC.gov website and not fully accessible to all citizens using 21st century tools. Food 4 NYC wants to amplify existing systems and provide a platform for new systems to plug-in using an open API framework.
The process
I mapped out the research to do a deep dive into the food industry and to understand the behaviors that needed to be changed. Based on my observations and interviews I turned my findings into personas. With the help of the Journey Mapping tool, I identified different areas of consumer attitudes towards food and healthy eating. I then created a logic model which served as the tool to dig deeper into understanding what resources, talent, partnerships/affiliations were needed to bring the project to fruition and turn it into a success. The design concept aimed at addressing the consumer's pain points by enabling easier access to information on healthy food choices and where to purchase affordable healthy food.
Design thinking tools
